BACKSTORY: The location is a cafe of course, and would sell baked goods and various coffee drinks to student and faculty members, but there will be an underlying drug dealing business run from within the cafe. Some plans for the grand opening are to have a "block party" Right on campus, with free samples of the baked goods sold, drinks sold- with some music and dancing of course.
IDEAS:I plan to run an IC Twitter for the page to gather some traffic that way- advertising regular deals and sales to lure new customers. At events It would be fun to have a table set out with coffee and baked goods. Or even set out and advertise the deals we have going on to students and faculty right on campus daily.