Introduction to Public Relations

Public relations gets a bad rap thanks to corporate thieves and political hacks. But calling all PR “spin” is like writing off social media just because people lie on it. PR is not a thing to be for or against, it’s a way to create a platform. Real PR isn’t about deception; it’s about influence and making your voice heard in a city full of noise.

Whether you’re running a business, pushing a cause, building a personal brand, or orchestrating a major narrative across Hathian, PR gives you the tools to shape how the community sees you. Join Prof. Jacques Stone who will draw on real experience in journalism and public relations. We will master practical strategies for building key relationships, driving storylines, and promoting your passions effectively.