Introduction to Public Relations

Public Relations has a bad name in part because of corporate thieves and political hacks. But dismissing all of public relations as spin is the same as dismissing social media because sometimes people lie on it. Public relations also provides tools to promote positive things, such as your club, your cause, your career, or your small business. Prof. Jacques Stone will draw on his experience in journalism and public relations in a medical system to help students develop practical tools they can use to build relationships in the community and promote good. You can use public relations tools to do everything from developing your personal brand to building a narrative throughout Hathian about your passion.