BUS 201 – Intro to Entrepreneurship

Having an idea is easy. Building something people will actually pay for is harder.

This course introduces students to the realities of starting and growing a business, including identifying opportunities, developing a business model, understanding customers and competition, raising capital, managing risk, and knowing when to pivot—or walk away.

Students will develop their own venture throughout the semester, learning through practical challenges, case studies, and plenty of mistakes.

Professor Harkinan’s rule: You don’t need a brilliant idea to start. You need the willingness to find out why yours might be terrible.