Corporate Psychology: Why People Buy Things They Don’t Need

Why do people spend absurd amounts of money on things they absolutely do not need? Why do luxury brands thrive during recessions, influencers become millionaires selling protein powder, and otherwise intelligent adults emotionally defend phone manufacturers online like medieval knights defending a king? Lucian’s Corporate Psychology lecture dives into the uncomfortable machinery behind consumer behavior, status signaling, branding, scarcity, and modern marketing manipulation.